FOR IMMEDIATE RELEASE
Contact: Sue Goin
Winston-Salem (August 9, 2018)
City residents and commuters will notice dozens of orange painted bicycles around popular intersections and downtown locations on Thursday, August 16. It’s not an abstract art project, but a unique invitation from a fast growing fitness studio opening before the end of the year near Thruway Shopping Center. This is the first Orangetheory Fitness in Winston-Salem and the third in the Triad.
“When you see our bikes going about your daily activitiesgrocery shopping, taking the kids to school, going to work, or any part of your daily routine we want you to consider this your personal invitation to check us out and join us to get in the best shape of your life,” said Christa Goin, Winston-Salem Studio Manager. “We are excited to bring Orangetheory Fitness to the city and hope to inspire a new fitness journey for people looking for a science based, high-energy workout, regardless of their fitness level.”
Approximately 30 of the monochromatic orange bikes will be chained to locations along Stratford Road near the Thruway Shopping Center area, Hanes Mall Blvd and Silas Creek Parkway near Hanes Mall, Reynolda Road and University Parkway near Wake Forest University, and at various downtown intersection locations. Why orange? It’s part of the revolutionary Orangetheory Fitness (OTF) brand, with orange representing energy, youthfulness, vitality, and health. It’s the concept behind OTF – one of the world’s fast-growing fitness franchises focusing on endurance, power and strength using high intensity interval training.
Orangetheory Fitness Winston-Salem is currently in its pre-sale membership drive and will be “popping up” with its orange tent at various locations throughout the city. To see upcoming pre-sale locations, follow them on Facebook and Instagram, where locations will be announced daily.
Orangetheory Fitness launched its first studio in Fort Lauderdale, Fla. in March 2010 and now has more than 1,000 studios in 49 states and 18 countries; the new Winston-Salem studio will mark 25 studios in North Carolina. Orangetheory Fitness makes it simple to get “more life” from the workout that combines a trifecta of science, coaching and technology to elevate heart rates and help burn more calories–called the 'Orange Effect', the process of burning calories for up to 36 hours after a 60-minute workout.
For more information on the Winston-Salem OTF and to stay connected with news on membership pre-sale opportunities, the launch party and grand opening, visit the studio website or call (336) 701-5587. Follow Orangetheory Fitness Winston-Salem on Facebook and Instagram for the latest news and trends.